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A Virtuous Redesign

The K-drama 정숙한 세일즈 (Jeongsughan Seiljeu), or A Virtuous Business, follows four women selling adult products door-to-door in a rural 1992 village—a story that’s both fun and scandalous. While the Korean title design reflects the show’s playful, feminine tone, the English version falls flat. The goal was to redesign the English title card and create a title card reveal animation to bring the concept to life.

Typography Exploration

TV title Redesign Type Exploration-05.png

Styleframe Exploration

Netflix Mockup

Netflix Mockup.png

© Laila James

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