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Discover New Stories
My team was tasked with pitching a rebrand for 'Atlantamation', SCAD's annual best animations showcase. The Brand Identity we pitched, "Enchanted Animation", highlighted the 'magic' of the event which is inspiring animators to create their own short films by discovering new stories.
Initial styleframe
Our initial concept was required to be completed under 12 hours. My responsibilities were to explore and finalize Atlantamation new color palette.
Once initial concept was approved, I developed a value and color script for our final style frame and Key storyboards. Sharp directional lighting was designed with the purpose hinting at an adventure. Inviting audience to be a part of the journey the protagonist takes. Using gold, purple, and warm browns, I captured a magical energy while still rooted in a familiar environment.
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